Tracking Open Email with Google Analytics

Posted: February 27, 2015 in HTML

To track your email campaign / did your email opened by your recepients, you need just a simple step in HTML and Google Analytics.

In your html email template, put the img tag with the below url:

http://www.google-analytics.com/collect?v=1&tid=UA-12345678-1&cid=CLIENT_ID_NUMBER&t=event&ec=email&ea=open&el=recipient_id&cs=newsletter&cm=email&cn=Campaign_Name

eg:

<img url=”http://www.google-analytics.com/collect?v=1&tid=UA-12345678-1&&#8230;.”>

change the cs / cm / cn campaign name value to fit your needed.

Thanks to http://dyn.com/blog/tracking-email-opens-via-google-analytics/

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